Hilda Mateiu
Search Engine Optimization, is a tool to increase the visibility of a website or blog through a search-engines un-paid results. Every search engine lists the results of a query in a specic order according to its own search algortym. The purpose is to offer users the most relevant answers for their queries. For webmasters it is important because the higher a webpage is listed, more visitors will be attracted to it. More visitors mean more traffic and subsequnetly more income.
The purpose of SEO is to optimize web pages for search engines, so they would have a higher page rank and a higher listing among search results. Although each major search engine like Google, Bing or Yahoo use slightly different criteria to establish the ranking of a page, some elements of a webpage are commonly appreciated, like:
Once a user types its query into the search box, the search engine will be looking through web pages with those specific words. If for example your online business is about gardening tools, it is important to have those specific words in your title and content. Having a unique and relevant content is essential as search engines will penalize duplicate content by reducing the ranking of your site.
Another very important detail is incoming links. If another page links to your site, search engines will interpret it as a vote of trust, sign of a high quality website. If you have many incoming links from other trustworthy sites, your site is likely to rank high as well. Search engines can verify the reputation of a page through other elements too, like social media. If satisfied users recommend your web page to others, if you have many likes or tweets, search engines will list to higher.
Every online business owner knows that traffic can make or break a business. Considering that the majority of web traffic is coming from search engines it is essential for your site to have a high listing and visibility among the results of a search.
As smart as they might seem, search engines cannot actually read the content of a webpage. So even if you have a great business with great offers, in case your web page is not optimized for search engines, visitors might never find it. SEO can also help you optimize your page so that your visitors spend more time on the site and become actual customers.
The process of SEO is not simple and without the required knowledge and experience your attempt of optimization can actually harm the site. Hilda Mateiu, a well know SEO expert form the San Diego area can help you create a competitive webpage and take full advantage from your online business.
