Database – It is the name for a collection of data on the web that is organized in such a way that the content placed in it is accessible, easily manageable and constantly updated to be relevant.
Directory – Grouping websites into categories is done manually by human editors; they also attach relevant descriptions to these sites created out of relevant keywords to make selection of a category easier.
Doorway page – A web page that includes many relevant keywords without providing useful information and simply directing the user to another site is termed as a Doorway Page or a Gateway Page.
Dynamic & Dynamic Rotation – A dynamic ad is an ad derived from a database. Dynamic Rotation provides ads on a random basis and places them on different pages of the site.