GAP - Google Advertising Professional – Those who want to manage Google Adwords clients become Google Advertising Professionals by completing this free program by Google.
Gateway page – Also known as Doorway page, the term refers to a low quality web page that exists for the single purpose of driving traffic to another page. In itself, the page contains minimal relevant content. The practice is not encouraged by search engines as it is type of Black SEO practice.
Geo-Targeting – When online advertisements are distributed according to geographic location such as by country, state, and city, the process is called Geo-Targeting.
Google – The leading search engine today that holds more than half the market share was founded by Larry Page and Sergey Brin, students of Stanford University, in 1998. Google’s innovative system of ranking pages by relevance and connection to links sets it apart from other search engines and continues to spell unforeseen success.
Google AdSense – These online ads are paid for by users and they may be placed on different websites.
Google Analytics – The term refers to a Google tool that is used to obtain detailed visitor statistics. The tool tracks user activities like how many pages were visited, number of times a page was viewed, pages per visit, bounce rates and average time on site etc. In addition, the tool monitors the traffic on paid ads (Adsense) in order to optimize Adwords adverts based on factors such as where visitors come from, time on site, click path and geographic location.
Google cache – Same as ‘Cache.’
Google Checkout – The term refers to Google's online payment processing service. It is popular because Google has greatly simplified the online purchase/payment process and makes it possible for a user to store details of credit cards, shipping goods, etc., on their Google account. This significantly reduces the time spent in feeding data at the point of purchase.
Google Supplemental Index – A secondary database from Google that contains Supplemental Results not considered of significant importance owing to factors such as low page rank, copied content, page without original content, too long URLs and others.
Google Traffic Estimator – This Google tool forecasts the number of clicks that a keyword may expect to obtain on Google Adwords ads. Based on this prediction, the search volume, average cost per click, ad positions, clicks per day and cost per day can be calculated. The estimation is in the form of a graph rather than numerics.
Google Trends – Another tool from the stable of Google that enables the user to understand how a particular keyword has gained or lost ground over the years since 2004. This is also presented as a graphical representation on the parameters of time and frequency of use; additional parameters of region, city and language can also be introduced while analyzing a single term or more than one or making a comparison.
Google XML Sitemap – A website may include a number of URLs; each of these have to be accessible and search engines have to be informed about indexing these; this is done through XML files of Google Sitemaps.
Googlebot – This is a Google robot that compiles documents sourced from the web and develops a search index for the Google search engine.
Googleware – Google has developed a wide range of tools to search, report, play, research such as Blogsearch, Google Analytics, Adwords, Adsense, Google Video, Google Scholar, Google News, Google search, Froogle, Google Maps, Google Images, Google Earth and others still to come that have all contributed to the popularity of the search engine. The bunch of tools are collectively called Googleware.
Googlewhack – A search query may comprise two words but generate a single result; this phenomenon is commonly called Googlewhack.
Grey Hat SEO – SEO practitioners who combine good and bad techniques for search engine optimization are referred to as Grey Hat SEO.
