Hallway page – This is the introductory page that precedes other similar pages that the search engine spiders find. Once the hallway page is in place, all links follow and are indexed accordingly.
H1 or Heading Tag – As the name denotes, a page or section heading on a web page with an HTML tag is called H1 or Heading Tag. Search engines consider such a page as more important than the rest.
Hidden Keywords – Some keywords inserted into the HTML source cannot be seen by human visitors browsing that web page; these are known as Hidden Keywords.
Hidden Text – A Black SEO technique that inserts contextual html text not visible to human visitors browsing a webpage in order that search engine spiders detect it and give the page a higher ranking. This method may please website owners but it negatively impacts natural search performance of a website. Hidden text may be inserted in white so that they do not show up to the human eye.
Hijacking – Another Black SEO technique that is also aimed at obtaining a higher page ranking. The attempt is to con the search engine to believe that a specific website resides at another URL. When spiders crawling websites discover two pages with the same content, they have to make a decision on which one is the main URL of the two in order to retain the genuine one and ignore the other. Spammers use techniques that make sure that their fraudulent webpage is selected of the two and the genuine page is rejected by the bot.
Hits – The success or popularity of a website is often linked to the hits it receives; hit refers to the download of a file from a web server. Every graphic on a web page is counted as a separate hit; so a web page with 5 unique graphics will reflect as 6 hits for the page: 5 for the graphics and 1 for the HTML page. In that sense, judging the popularity of a web page by the number of hits may be misleading.
HTML & HTML Coding – HTML is an acronym of Hyper Text Markup Language; it refers to the programming language that is used to mark up web content and present it in a formatted manner.
HTML Source – This refers to the basic or raw programming code used for HTML Coding. It can be viewed in Internet Explorer by clicking on the "View" menu and then selecting "Source."
HTACCESS File – A method of implementing configuration changes on a per-directory basis; for instance, to make changes, a file with the relevant configuration directives is inserted into the relevant document directory and this insertion is enough for the directives to become applicable across that directory, as well as all subdirectories of it.
HTTP – Another term for HTML or Hyper Text Markup Language which is the main language used to develop web pages. It is the factor that mandates how data is to be structured on that specific page and also instructs the web browser how the page is to be displayed with the use of formatting text and images. When you click on Page Source in the web browser such as Firefox or Internet Explorer, the source html code of any webpage can be seen. HTML codes the following:
Page Titles,
Text (paragraphs, lines and phrases),
Lists (unordered, ordered and definition lists),
Tables,
Forms,
Basic HTML Data Types (character data, colors, lengths, content types, etc.), and other aspects.
HTML is not a programming language; it is related to SGML (Standard Generalized Markup Language). At present, HTML is an international standard (ISO/IEC 15445:2000) and its specifications are maintained by the World Wide Web Consortium (W3C).
Hubs – The term refers to a bunch of centralized websites that have many outbound links that connect them to many related topical websites that contain relevant content. The content on the hub site is highly focused. A site can either be a hub, an authority, both, or neither; a search engine algorithm based on distillation by topic will give it high priority.
Hyperlinks – Same as ‘Links.’ The term refers to words that take the reader to another document when directly followed or clicked on, or that is followed automatically. The reference may also point to a whole document or to a specific element within the same website.
