Landing Page – Web pages that call user to perform an action such as a newsletter sign up form, download of a trial software or purchasing of a product or service are called Landing Pages, click through URL or destination URL.
Link bait – A web page with content that is useful or entertaining for the user and that encourages users to link to it is called Link Bait.
Link building – Page ranking can be improved by linking your page with those of others; this is link building. Examples of link building include directory submissions and press release syndication.
Link farm – Another form of Black SEO, Link Farm relates to a group of websites that are linked to each other for the single purpose of procuring higher page ranking or falsely presenting a higher popularity.
Link popularity – This term refers to the number of links that are connected to your site; the bigger the number of links, the better the rank on certain search engines.
Link spam – Like Link Farm, Link Spam again is the linking of web pages to achieve higher ranking algorithms on link-based search engine results such as Google's PageRank (PR)
Links – The text or graphic that transports user to another web page is called a Link; these are denoted as URLs.
Log file – When a user accesses a web site, related data automatically gets saved on the web server; this logged data could be date and time of access, filename accessed, user's IP address, referring web page, user's browser software and version, and cookie data. In other words, roaming the world wide web is not a very private affair!
