Reciprocal linking – When one website exchanges links with another, it is called Reciprocal Linking.
Redirect – When the Internet user is automatically transported to another web page address without having clicked on anything, the process is called Redirect. The practice is discouraged as it does not favor clarity of Page Rank.
Referral Fees – Money paid for providing a qualified sales lead or purchase inquiry is termed as Referral Fees. An affiliate may do this to drive traffic to your site if you agree to share a percentage of sales or pay a flat referral fee.
Relevance – The page that shows up in response to a user query is considered Relevant to the search.
Repeat Visitor – When the same user visits a website or webpage a number of times in a stretch of time, he is considered a Repeat Visitor.
Resubmitting to SE – Search engines do not like to be cluttered with web pages already submitted but sometimes users do resubmit the same web page address to a search engine that already has the web page in its repository.
Results – Same as Search Engine Results Page.
Rewrite - 301 HTACCESS – Same as URL Rewriting.
Robot – Same as Spider.
Robots.txt File – A text file that is inserted in a websites root directory and linked in the html code is called Robots.txt File. This file can enable SEO’s to deny access to search engine spiders.
ROI - Return On Investment – The money earned through online advertising is measured by deducting Total Costs from Total Revenues that the campaign generated.
Run of Site (ROS) – An ad can be positioned on specific pages or sub-sections of a site; however, there is the option of positioning it across an entire site which is generally a less expensive proposition.
