Web browser – the Internet user can view web pages owing to a particular software installed on the user’s computer; some popular web browsers include: Microsoft Internet Explorer, Firefox, Safari and Opera.
Web Crawler – The term refers to a program or automated script that moves across the World Wide Web to pick up data in a methodical, automated manner. The terms 'web robot' or 'web spider' mean the same.
Web standards – Specific guidelines for CSS, XHTML etc. that aid in accessing websites are called Web Standards. These are universally accepted and enable a wide range of users, including users with disabilities, to use a wide variety of platforms to access the web.
Web 2.0 – The latest set of web based services for participation, collaboration and sharing of information among online users and communities on offer today is termed as Web 2.0; it includes wikis, folksonomies, blogs and social networking sites that facilitate user-generated content (USG) and social interaction online.
White Hat SEO – Practitioners who engage in ethical SEO as approved by the search engines.
Wikipedia – An online encyclopedia available in 253 languages that runs on a collaborative, contributory mode allowing users and visitors to modify, add, and edit content. The popularity of this site can be gauged by the fact that it has 35,000 page requests per second.
Wordpress – Another popular site that functions as an open-source web publishing system or content management system. Developed initially as a blogging software, Wordpress is written in PHP and backed by a MySQL database; it facilitates content management along with frequent updations. Some typical features include:
Integrated link management
Plugin support
Search friendly permalink structure
Static Pages
Trackbacks
Pingbacks
Typographic filters
WYSIWYG
Nested categories
Contributions from multiple authors
Wordtracker – As the name suggests, this is a popular keyword research tool. It helps search marketing professionals and webmasters to focus on important keywords and phrases relevant to their website. It also provides data on the number of searches, predicted number of daily searches, competing pages and KEI data. Information can be broken down by search engine.
